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Risk Issues and Crisis Management in Public Relations true
By:Michael Regester,Judy Larkin
Published on 2008 by Kogan Page Publishers


The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

This Book was ranked at 24 by Google Books for keyword Crisis Management.

Book ID of Risk Issues and Crisis Management in Public Relations's Books is MIIx4NVTz6EC, Book which was written byMichael Regester,Judy Larkinhave ETAG "QZ1QIL4SNPo"

Book which was published by Kogan Page Publishers since 2008 have ISBNs, ISBN 13 Code is 9780749451073 and ISBN 10 Code is 0749451076

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Book which have "245 Pages" is Printed at BOOK under CategoryBusiness and Economics

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